Episode 29: Be Your Own PR Agent and Shine in the Media

In today’s episode, I had the pleasure of interviewing Lynya Floyd.

Lynya Floyd is an award-winning journalist, experienced ghostwriter and sought-after media coach for corporate clients and entrepreneurs. She has two decades of experience working on staff and as a freelancer for glossy titles like Oprah, Glamour, Essence, Money, Health and Cosmopolitan. Lynya has also ghostwritten health books for Big Five and smaller publishing houses. As a health expert who is also a nationally certified health and wellness coach, Lynya has appeared on The Today Show, FOX, NPR and more. Drawing from her expertise on camera and behind a microphone, she helps clients shine when they step into the media spotlight. Lynya has also been able to help her entrepreneur clients land media in prestigious outlets like Business Insider, Well & Good, Fast Company, The Huffington Post and more. In today’s episode, we talked about How To Be Your Own PR Agent and Shine in the Media.

Some of the things we covered:

The power of media.
Pursuing PR opportunities, even when you think you’re not ready.
The 3 Ps to get more media.
The #1 tip to begin crafting pitch ideas that will be irresistible to the media.
The top three mistakes that entrepreneurs make when pursuing media opportunities.
How pursuing media opportunities will help us become unstoppable.

You can connect with Lynya using the following links:

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Instagram: @alejandramarques_yourplana/
LinkedIn: Alejandra Marques Mendez

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